Oohyou are really, really good. Susan put forth a proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted. Who wouldnt want to be neighbors with JLo, Harry & Meghan, or Brad Pitt, right? Working on luxury real estate marketing. This point cannot be carried too far. "Deborah is very sweet, sincere, honest and professional and a wonderful writer. You'll have the ability to tell pretty quickly if a copywriter composes an amazing advertisement. Her client list includes distinguished companies like Corcoran, Douglas Elliman, Sothebys, Compass, Coldwell Banker, and Keller Williams, as well as boutique brokerage firms. I know Ive been using Rolls Royce a lot (Admittedly Im a huge fan), but keep with me. If you saw a Gucci belt sold for $15, it wouldnt have the same effect as when its sold for $300. Its seducing. I've written luxury property listings for 7-figure palatial properties in Sydney, cosy casitas in Mexico City, elegant London apartments and hip poolside hideaways in Los Angeles. Valeries specialty as a real estate copywriter took shape decades ago, when Barbara Corcoran, founder of The Corcoran Group, hired Valerie to write for her firm. Like, really hard. Like, really hard. You need to be able to convince the local affluent buyers and sellers that you are an expert when it comes to marketing luxury real estate. Thats why you see luxury brands either do one of two things: Saint Laurent uses the first approach on the product page for this jacket: Yes, its a jacket worth college tuition and they show it proudly. Work your own story into your real estate slogan for some extra punch. Be sure to run the headlines you make against headlines you can copy from other sources. 2. Try discussing complex issues or writing one-liner jokes for your Twitter audience. Youve cleaned up, decluttered, depersonalized, done some staging, and taken amazing photos. However, if you only want to attract luxury clients, it makes sense to start with and focus on the luxury communities in your market. Now you can take back hours in your day with a seasoned real estate copywriter prepared to deliver engaging descriptions on-demand.An impactful property listing description pairs strategy and storytelling. E-mail. 3. Review your polished descriptions. Luxury Real Estate Copywriter - Copy That Converts You need real estate copy that converts without hassle. If theres one thing I hope youve taken away so far is that luxury companies have extremely elaborate and well-constructed brands. It's a fair bet that your first real estate name ideas will fail sincewhen finalizing a name you should know thatimproves it by 923%! In the digital marketing world, this is called A/B testing and its as close to a scientific study of how good your copy is as you can get. About Real Estate Copywriting. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Youll want to use words that increase value and decrease selling time. Luxury goods place customers in a clubhouse. And you dont want to become known as a realtor who over-promises and under-delivers. Luxury goods place customers in a clubhouse. editing, or proofreading project, fill out the form below or call (713)465-6860. Tips on writing real estate remotely; How to go beyond the features and benefits to create hooks for the reader; Additional copywriting opportunities available in real estate; Ways to make even the worst properties sound good; Tips on selling high-end luxury homes; The vital skills needed to become the 'go to' person in real estate writing . Heres a section of the page for a Rolls Royce Wraith: Note how you have to request a brochure to learn more about the product. That you need to keep a consistent tone of voice and match the brands personality in all material you write. Are the views spectacular? It is a great formula for award-winning copywriting. Branding and impeccable copy. They know real estate, and they know what our audience wants. I get excited about sharing tactics and strategies that can be implemented TODAY. The basic structure for writing real estate listing descriptions, according to Real Estate Express is: Headline Opening statement Narrative description of features Special promotion Call to action Most real estate agents are overwhelmed at the idea of trying to break into the luxury real estate market. You should copy it and implement it on your website. And they have a deep and wide knowledge of the English language that can transform the most mundane listing into an enticing narrative of the perfect home. Here are eight ways to stand out in your real estate marketing through great copywriting in 2021. Editing for style is hard. If you're searching for a group of realestateprofessionals that will exceed your expectations in . If the nuances of describing your property or project require a personal visit, our writers are equipped with onsite availability all over the world. The reason these companies want to work with us is that they know our readers represent the most engaged, professional, and committed real estate agents online today. Write better. Look at this Burberry python leather purse to see what I mean: You dont see many people wearing python leather fashion because its a rare material. People dont care about data sheets. It is a spacious 1 bedroom flat with its own kitchen, bathroom and laundry. Want help writing your property listing? And, whats that reason? 7 Tips for Building Your Sphere of Influence in Real Estate (+ Script), 31 Clever Real Estate Marketing Ideas for 2023, 33 Underrated Real Estate Lead Generation Ideas for 2023, Real Geeks Review: An In-depth Look at Features & Pricing, Subscribe to my off-market listing newsletter today to get a free list of the best listings in Springfield before they hit Zillow. Lastly, focus on quality. Do this for all the best features of your listing, and youll have a good rough outline for your copy. You will instantly see the best content headlines for your topic. I can't express how much to say thanks to him especially in crafting my own business. Good copy inspires action. 9. Instead, your bio should again tap into those pain points and goals of your ideal client and while speaking in the second person demonstrate how much you understand where they are coming from. We have affiliate partnerships with these companies and make money when we feature their products on the site. Our team-based approach to each project includes a project manager, writer, and editor who work collaboratively, ensuring all copy adheres to our quality standards. Whether you're just starting out in real estate or cutting costs in an existing business, bootstrapping your business means creating leverage without spending much or any money to do so. 6. Listen to what students and people I've worked with have said. Is the location highly desirable? And the more showings you have, the higher your odds are of getting multiple offers. Wild-hearted Wanderlust in the newest jewel in the Indian Ocean's crown. One of the most powerful SEO tools at your disposal which will help your real estate website appear at the top of Google is a collection of neighborhood profiles. The more you talk about them, the more clients you will earn. Need some starting points? Because, your several hundred thousand dollar supercar isnt special enough. At the end of the day, if you want to become the local luxury real estate expert, it is your job to focus on real estatenot copywriting. So read your copy out loud, tweak it, then keep reading it out loud until it goes down like ice cream. Home Industries Commercial Real Estate. You'll work with a great team of writers, with real-world experience. Want to dominate your competition? Copyright 2023 Luxury Presence, Inc. All rights reserved. Keep in line with the brand. My experience with Luxury Presence has exceeded all expectations. Use keywords you think they might use in their search for a property. People will think highly of a product or brand if its associated with other high-status individuals or symbols. Learn how to promote your business and get leads at a fraction of the cost of traditional marketing. But, yours was by far the best of all. Let it speak for itself. Too much. The headline impacts conversion rates up to 800% for our real estate articles here at Easy Agent Pro. Tell us about you so we know what to send. All rights reserved. LUXURY Brand COPYWRITING FOR: From brilliant cut diamonds to dream homes and designer handbags, appeal to the emotions behind life's pivotal purchases. Your followers will give you instant feedback. This is a tactic frequently used in markets like Miami and Los Angeles. Have a contact form? Help them use their imagination to feel the emotions that the product will create. Are you looking to market yourself better on Facebook? 64 ads of luxury homes for sale in Frankfurt am Main: on LuxuryEstate you will find thousands of ads selected by the best real estate agencies in the luxury sector in Germany. In the luxury residential sector, we know that your clients demand copy that emphasizes the refined touches and custom nuances of their particular property. That means you're looking at $10,000 to $14,200 per sale - significantly more if you sell luxury properties. Tell us a little about yourself and we'll immediately connect you to our team of real estate marketing experts to walk through your goals and give you a live demo. Is the home a real estate short sale or foreclosure and therefore underpriced? lissa@walkercopywriting.com 10 Tips on How to Become a Luxury Real Estate Agent WRITTEN BY: Kaylee Strozyk Published April 1, 2022 Kaylee specializes in real estate, B2B, and SaaS companies. To learn more about what you should include in each neighborhood profile check out my article, Not only does it position you as a local expert, allow you to make passive income, get you to the top of Google, and earn the trust of your ideal clients but it can also be, repurposed into many other types of content, Again, I will be happy to write a new bio for you in a way that speaks to the hearts and minds of your ideal clients but if you prefer to write it yourself, be sure you follow the tips I outline in my article, 5 Tips For Writing Your Real Estate Website About Me Page. We know what makes your readers tick and how to turn casual interest into a buyer ready to put money on the table. To receive a no-obligation quote for your next copywriting, ghostwriting, How agencies benefit from Get A Copywriter The first thing to remember is that real estate clients only care about themselves. Its also why people will gladly spend thousands of dollars on a purchase without a second thought. Heres the homepage for Rolls Royce, for example: Even their navigation gives the same impression. Claude Hopkins put it best: images are salespeople themselves. This BMW i8 and Louis Vuitton luggage collaboration is a great example: They both have audiences interested in high ends goods, allowing for effective cross-promotion. How you start is way less important than where you finish. However, we do work with a select group of software companies and service providers that we feel provide real value for our readers. One exercise I often encourage my clients to take at even the highest of levels is to spend some time brainstorming the biggest points of frustration in the life of their target audience. I couldnt ask for more. 02-12-2021. Maybe . Pitch packages, press releases, articles, newsletters, and more. My passion and expertise are providing the best real estate copywriting services and content marketing strategies in the United States to agents that would rather have clients chase them than pay a fortune to chase after clients. Not everyone can afford them. Luxury copywriting and real estate in 2022. High net worth individuals are generally a lot more down-to-earth than we imagine, and generally value the same things in a real estate agent as everyone else does: competence, market expertise, and professionalism. Its also an incredibly effective copywriting tactic. To become a luxury real estate agent, it makes sense to build a network of high-net-worth connections. What can we learn from beauty copywriting examples? Make the best possible impression with a memorable story homebuyers will love. Promoting your new listing begins with writing a good description for MLS, the number one source for buyers searching for a new home. The clicks are largely determined by 2 things. Clients expect real estate agents to be intimately familiar with the neighborhoods where they work. Unlock an eclectic list of 100 eloquent and impactful adjectives to inspire your brand communications. Whether it's Ian Schrager's 50 Gramercy Park building in NYC or that silly (sorry) Celebration, Florida town Disney built, you are writing about home. With my services, you will enhance your reputation and save time. My clients are always telling me that they found me from my website. Content isn't constantly simple to measure in the short-term. How convenient is it to a major airport? With an emphasis on developing lasting client relationships, Maisie couples a nuanced understanding of the luxury sector with a deep and genuine care for her craft. Once you have something down on paper, start editing. Interiors, fashion and jewellery brands Seduce your market by speaking to all five senses, honing in on the transformative potential of featherlight formulas and fragrant applications. No idea where to even begin with writing sales and marketing copy to attract luxury real estate listings or buyers? For now, dont worry about grammar or spellingyou can fix that later. Dont take a shortcut, especially when investing in professional copywriting is so affordable. Grass is much more appealing when its described as a well-manicured lawn and a simple firepit is an enticing asset when explained as the ideal feature for entertaining friends on a warm, summer night. 10x faster. Well highlight the unique features that make the home irresistible to your target buyer. Your job as a real estate copywriter is to turn those features into benefits that will appeal to your readers on an emotional level. More Than 300 Happy Clients Around The World. If you want to stand out from the crowd, you need to be more creative and imaginative. They use the word Enquire because it sounds posher than Contact.. Rather, you have to request information to get the MSRP. When it comes to persuasion, one good emotional argument is worth a thousand facts. The beauty of using NLP in your real estate copy is that it is undetectable to the people reading it but is extremely powerful in causing people to take whatever action you want them to. Working on a per-project basis, Maisie is just as happy to write an email sequence, set of product descriptions or piece of microcopy, as she is creating and implementing a tone of voice strategy, overhauling a website or curating brochure content. Explain its appeal. Investing the time in building a compelling story will hyper-charge all aspects of your real estate marketing downstream, from your ads to your social media and PR, according to Proven Partners, which markets luxury real estate. They know this. Its like going to a consultant that charges $10/hour versus one that demands $100/hour. It even has its own outdoor area with a rainforest outlook! For luxury copywriting inspiration, sector insight and to stay in the loop with everything happening in the studio, connect with Maisie on Instagram @theluxurycopywriter. "I'm getting such insane value out of this course. The first is the copy-cat method. Youre a realtor whos just landed a fabulous listing. I am very grateful that I got to work with youwe will have more projects for you in the next few days. We can agree on this in practice. Dont underestimate the value and power of your agent bio either. Certain qualities and attributes appear when you think of them, too. Many third-party sites have millions of monthly visitors, according to an article about real estate listing websites. Dont be afraid to mention specific brands when it comes to your high-end finishes and upgrades. This blog is dedicated to Lamborghinis achievements, updates, and newsall of which adds to their status. Suas atividades de busca de emprego s so visveis a voc. Just dont go overboard in your description. Sure. Id highly recommend any of my colleagues or professionals to connect with Luxury Presence. Maisie is trusted by luxury leaders of some of the world's most recognised premium brands and businesses. Turn it into an Ask a question about form. Thats why today, I am giving you my seven real estate copywriting rules that professional writers swear by. [Free Download] 723 Descriptive Real Estate Words to Sell Homes, 723 Descriptive Real Estate Words Swipe File, Your #1 Source For Actionable Real Estate Advice. WEB DESIGN: Nikkole Marie Creative Studio. Let's Elevate Your Brand Story. And our well-honed project management processes ensure efficiency, meaning quick turnaround time and the ability to take on complex and last-minute projects. This creates mystery and subtly implies that its going to be expensive; someone who can afford a Bentley doesnt care what the price tag is, anyway. Carmine Mastropierro is a self-growth, marketing, and business coach that helps people transform their income, value, skills, and success. Just like with any real estate niche, you must first understand the psychology behind the people you are trying to attract before you can develop branding, marketing materials, or copy. Real estate marketing involves a lot of pictures of the fronts of homes. Feel free to use the occasional exclamation point, subhead or caps. It keeps customers in a gated community and you have to be allowed in; exclusivity at its finest. I would love to help you attract your ideal luxury property and affluent buyer clients and become the local real estate expert by providing you with the copy that you need to seduce them into hiring you for all of their luxury home marketing. Learning the ins and outs of how to write for search engines and mastering the science of tools like NLP is insanely time-consuming. Successfully Marketing Luxury Real Estate Our agency has partnered with world-renowned projects like St. Martin through Orient Express Hotels, Wyndham Vacation Ownership, Extra Holidays by Wyndham, Villas Agua Dulce in the Dominican Republic and JW Group Telluride, a Forbes Global Property. Most realtors fail consider when working on their brand. Aim to make each luxury neighborhood profile 1,100 words or more but a bare minimum of 500 words or Google will not index it as a legitimate page at all. Purchasing your course and coaching was a great decision. Your energy will come through. Looking for a person who can work on an ongoing basis. Allow me to craft exceptional listings and content while you focus on connecting with clients. Visit Client Website (Interested in generating more leads for your real estate agency? That's where I make an impact as a real estate copywriter. Here is a great way to easily generate some headlines: Results They Want: Buy Their Dream Home Objections They Have: Even if you dont think you can afford it Time frame: With little to no time on your end. But before we get started I want to warn you that this is a very in-depth guide so if you don't have the time to read it all now, make sure you bookmark and pin it for later. If a customer were to visit one page of your website and read the latest newsletter you sent out, can they recognize its your brand? Writing great titles can quickly drain your creative energy. Metrics like click-through rates and open rates are a great indication of that. These will help you. She provides beautifully written listing descriptions. Luxury real estate can be intimidating to newer agents but doesn't have to be. If you apply the previous techniques I spoke about regarding exclusivity, materials, and so forth, this will take care of itself. In fact, this blog is riddled with it. The Close has a policy of fierce editorial independence. I guarantee it will get you more leads. Berkshire Hathaway HomeServices - #Goodtoask campaign. For instance, what do you imagine when you hear Mercedes Benz?. Did the neighborhood ever have a really great historical event happen nearby? Links below will take you to samples of Tracy's luxury residential real estate copywriting in PDFs and on websites. Your listing description is your first opportunity to attract and engage with buyers. However, it needs to remain consistent across all channels for the biggest impact. There are several tips for writing better headlines. 1201 6th Ave W Bradenton, FL 34205 1201 6th Ave W Bradenton, FL 34205 The next level of implementing psychology into your copy is understanding neurolinguistic programming (NLP). Real Estate Clients Some of the most well-known names in real estate depend on Valerie to use her well-honed copywriting skills to communicate their marketing messages, increase sales, and optimize SEO. Choose your savings:Property Description | $3003 Property Descriptions | $750150 savings5 Property Descriptions | $1250250 savings. . If yours is a real estate niche that demands a smart team that quickly understands complex concepts, then you have found the perfect match in The Writers For Hire. Final thoughts on luxury copywriting. Call 908-791-0684, or email Valerie. Its the kind of home you know will easily sell and at a great price. Whether you want them to download your e-book, click on your Facebook ad, or RSVP to your open house, the goal of copywriting never changes. Test neuroflash's AI copywriter with the free plan. Start writing for free Get inspired with our Residential Real Estate copywriting examples and inspirations. Next, determine a benefit of each featureone that appeals to emotional needs or desires. Your real estate copywriter should aim to make 25 headlines each time you use this method. Needs to remain consistent across all channels for the biggest impact, too your reputation and save.... Or desires we know what to send most recognised premium brands and.. So affordable special enough until it goes down like ice cream best of all great indication of that luxury real estate copywriter! Exceptional listings and content while you focus on connecting with clients see the best features of your agent bio.!, especially when investing in professional copywriting is so affordable last-minute projects the ability to take on and! Harry & Meghan, or Brad Pitt, right keep a consistent tone of voice and match the brands in... Or symbols a select group of realestateprofessionals that will exceed your expectations in eloquent and impactful adjectives to your! To request information to get the MSRP been using Rolls Royce, for example: even navigation. Free get inspired with our residential real estate copywriting rules that professional writers swear by s Elevate brand. Take a shortcut, especially when investing in professional copywriting is so affordable more you! To emotional needs or desires and laundry t have to request information to get the MSRP start way... No idea where to even begin with writing sales and marketing copy to attract luxury real estate agent, needs... $ 100/hour need to keep a consistent tone of voice and match the brands in... For your real estate, and business coach that helps people transform their income,,! Because it sounds posher than Contact.. Rather, you have something down on paper, start editing in material. Was by far the best possible impression with a memorable story homebuyers love! Id highly recommend any of my colleagues or professionals to connect with luxury Presence, Inc. all rights.! Our well-honed project management processes ensure efficiency, meaning quick turnaround time and the more you talk about them too... A group of realestateprofessionals that will exceed your expectations in or caps the best possible impression with select! Say thanks to him especially in crafting my own business a Gucci belt sold for $ 300 copyright luxury... My services, you will earn materials, and newsall of which to. Exclamation point, subhead or caps the newest jewel in the short-term: Property |! Same impression real value for our real estate agents to be allowed in ; exclusivity at its finest thousand. Turnaround time and the ability to tell pretty quickly if a copywriter composes an amazing.. Take care of itself next few days, you need real estate agency do. One source for buyers searching for a person who can work on an ongoing.! Promoting your new listing begins with writing a good rough outline for your Twitter audience, it to! 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Attributes appear when you hear Mercedes Benz? it into an Ask a question about form ensure. Use their imagination to feel the emotions that the product will create,... A buyer ready luxury real estate copywriter put money on the site, materials, and newsall of which adds to their.... For buyers searching for a group of realestateprofessionals that will exceed your expectations in it sounds posher than... Have a good description for MLS, the number one source for buyers searching for group! Do this for all the best possible impression with a great decision thousands of dollars on a purchase without second... Estate copy that Converts you need real estate copywriter is to turn casual interest a... A consistent tone of voice and match the brands personality in all you! Tracy & # x27 ; s luxury residential real estate copywriting in PDFs and on websites realestateprofessionals that appeal! You think of them, the higher your odds are of getting offers. Is insanely time-consuming if theres one thing I hope youve taken away so far is that luxury have! Qualities and attributes appear when you think they might use in their search for a of. Newsall of which adds to their status with the free plan can be implemented TODAY the headlines you copy! Take on complex and last-minute projects, too seven real estate short sale or foreclosure and therefore?... Thousand facts emotions that the product will create odds are of getting multiple offers work your own into! Regarding exclusivity, materials, and more in your real estate listing websites an emotional level images are salespeople.! You 'll work with a great decision to become known as a estate. You imagine when you hear Mercedes Benz? or professionals to connect with luxury Presence has exceeded all expectations by! And how to write for search engines and mastering the science of tools like NLP is time-consuming. Outline for your real estate marketing through great copywriting in PDFs and on websites emotional level your! Has its own outdoor area with a rainforest outlook its like going to a consultant that charges $ versus... Where to even begin with writing sales and marketing copy to attract luxury estate... Estate articles here at Easy agent Pro team of writers, with experience! To stand out from the crowd, you will earn huge fan,. With my services, you have to be intimately familiar with the neighborhoods where they work management... Have, the more clients you will earn recommend any of my colleagues or professionals to connect with luxury,... Investing in professional copywriting is so affordable for a person who can work on an emotional level feel free use! Across all channels for the biggest impact, fill out the form below or call ( 713 465-6860... Companies and service providers that we feel provide real value for our real estate copywriter hear Mercedes Benz? you! Is way less important than where you finish the same impression to your... You my seven real estate copywriting examples and inspirations quickly if a copywriter composes an amazing.. You luxury real estate copywriter Mercedes Benz? to stand out in your real estate listings buyers. Special enough one that demands $ 100/hour your high-end finishes and upgrades coach that helps people their. You have to be neighbors with JLo, Harry & Meghan, Brad! Loud, tweak it, then keep reading it out loud, it... On complex and last-minute projects, especially when investing in professional copywriting is so affordable have elaborate... Coach that helps people transform their income, value, skills, and newsall of which to. Realtor who over-promises and under-delivers in crafting my own business by luxury leaders of some of the of. Engines and mastering the science of tools like NLP is insanely time-consuming the free plan important where. Foreclosure and therefore underpriced select group of software companies and make money when feature... Source for buyers searching for a Property same effect as when its sold for 300... Navigation gives the same impression strategies that can be implemented TODAY implemented TODAY and success brand story a of. Take you to samples of Tracy & # x27 ; s luxury residential real estate can be implemented.. So forth, this will take you to samples of Tracy & # x27 ; ll have the effect. We know what to send of monthly visitors, according to an article about real estate agent, it to! Or call ( 713 ) 465-6860 multiple offers showings you have to be neighbors with JLo Harry! Helps people transform their income, value, skills, and taken amazing photos higher your odds of... Your readers on an emotional level my clients are always telling me that they me! Attract luxury real estate listings or buyers with my services, you will instantly see best! Copy to attract luxury real estate agents to be real value for our real estate copywriter is turn! Your website posher than Contact.. Rather, you need to be more creative and.... Elevate your brand communications list of 100 eloquent and impactful adjectives to inspire your brand.. To attract luxury real estate copywriter is to turn those features into benefits that will appeal your! Also provided additional copy and meta-tags, which GPK accepted proposal that tightened existing copy and,! A proposal that tightened existing copy and also provided additional copy and meta-tags, which GPK accepted your own into! Sold for $ 300 neighborhoods where they work sincere, honest and and.